Why Are Google, Microsoft, and Amazon Building Their Own AI Chips? 6 Key Reasons
Last updated: May 6, 2026 | Reading time: 11 minutes Introduction: The Great Chip Shift In 2023, Nvidia controlled over 80% of the AI chip market. By 2026, that share has dropped below 70% – not because Nvidia stumbled, but because Google, Microsoft, and Amazon decided to build their own silicon. These three cloud giants … Read more